Product is basically a substance that is manufactured or refined for sale. A product is the composition of different materials. Product is general term word, we can categorize the product based on the nature of substance. Like wise, if you are selling electronic products then your product category might be computers, television, mobile phone or any substance that perform tasks or do operation by consuming electrical charges lies in electronic product category.

Product design as a verb is to create a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. In order to achieve a particular end, we must need series of actions or steps which is called Product Design Process.

Product design process is the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer’s role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, analyze and actually produce tangible ideas in a way that would have taken greater manpower in the past.

The product design process, as expressed by Koberg and Bagnell, typically involves three main aspects:

1 - Analysis

The designers decide on committing to the project and finding a solution to the problem. They pool their resources into figuring out how to solve the task most efficiently. In this stage, everyone in the team begins research. They gather general and specific materials which will help to figure out how their problem might be solved. This can range from statistics, questionnaires, and articles, among many other sources.

2 - Concept

This is where the key issue of the matter is defined. The conditions of the problem become objectives, and restraints on the situation become the parameters within which the new design must be constructed.

3 - Synthesis

Designers here brainstorm different ideas, solutions for their design problem. The ideal brainstorming session does not involve any bias or judgment, but instead builds on original ideas. The designers have narrowed down their ideas to a select few, which can be guaranteed successes and from there they can outline their plan to make the product. Then Implementation, This is where the prototypes are built, the plan outlined in the previous step is realized and the product starts to become an actual object and then Evaluatation, In the last stage, the product is tested, and from there, improvements are made. Although this is the last stage, it does not mean that the process is over. The finished prototype may not work as well as hoped so new ideas need to be brainstormed.

Depending on the kind of product being designed, the latter two sections are most often revisited (e.g. depending on how often the design needs revision, to improve it or to better fit the criteria). This is a continuous loop, where feedback is the main component. Koberg and Bagnell offer more specifics on the process: In their model, “analysis” consists of two stages, “concept” is only one stage, and “synthesis” encompasses the other four. (These terms notably vary in usage in different design frameworks. Here, they are used in the way they’re used by Koberg and Bagnell.)

Depending on the kind of product being designed, the latter two sections are most often revisited (e.g. depending on how often the design needs revision, to improve it or to better fit the criteria). This is a continuous loop, where feedback is the main component. Koberg and Bagnell offer more specifics on the process: In their model, “analysis” consists of two stages, “concept” is only one stage, and “synthesis” encompasses the other four. (These terms notably vary in usage in different design frameworks. Here, they are used in the way they’re used by Koberg and Bagnell.)

Why it’s challenging part to achieve successful Product Design:

Product designers need to consider all of the details, the ways people use and abuse objects, faulty products, errors made in the design process, and the desirable ways in which people wish they could use objects. Many new designs will fail and many won’t even make it to market. Some designs eventually become obsolete. The design process itself can be quite frustrating usually taking 5 or 6 tries to get the product design right. A product that fails in the marketplace the first time may be re-introduced to the market 2 more times. If it continues to fail, the product is then considered to be dead because the market believes it to be a failure. Most new products fail, even if it’s a great idea. All types of product design are clearly linked to the economic health of manufacturing sectors. Innovation provides much of the competitive impetus for the development of new products, with new technology often requiring a new design interpretation. It only takes one manufacturer to create a new product paradigm to force the rest of the industry to catch up – fueling further innovation.Products designed to benefit people of all ages and abilities—without penalty to any group—accommodate our swelling aging population by extending independence and supporting the changing physical and sensory needs we all encounter as we grow older.

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